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                                                                                                          Refer to: Ms. Dale Zapata
                                                                                                                                                            83321148/8334507

                                                                          




KABAYAN TO PRINTERS: CARVE A NICHE IN THE GLOBAL PRINTING MARKET
22 September 2005
 


The local printing industry’s initiative in preparing for greater competition brought about by globalization got a boost from Vice President Noli ‘Kabayan ‘ De Castro as he vowed to support their efforts in the promotion of local printing and its allied services in coordination with the Department of Trade and Industry.


Sinusuportahan ko ang inyong mga ginagawang pag-aaral sa mga bagong trends sa printing technology at ang pag-upgrade ng inyong mga printing equipment. Gayundin ang pagpapalakas ng inyong market presence, laluna sa ibang bansa, at ang pagpapasikat sa mga Philippine brands.


In his speech before top leaders of the industry at the 12th National Printers Convention at Manila Hotel, Vice President De Castro also lauded leaders and members of the Printing Industries Association of the Philippines (PIAP) for spearheading activities that would enable the private sector and the government to assess the present state and plot the future directions of the printing industry.


In keeping with Presidential Proclamation No. 870 that declared the week of September 19 to 25, 2005 as “Printing Industry Week” in recognition of the significant role of the printing industry in the recording, processing and disseminating of knowledge and information, the Vice President cited the year’s convention theme Overcoming the Challenge of a Competitive Business as aptly reflective of the
industry’s positive responses in the wider market brought about by globalization.


Admitting that foreign competitors are currently better equipped, Vice President De Castro welcomed the printers’ stance to regard their predicament as a challenge that would only further test their diligence, skills, and great effort in achieving the goals they set out to do.


The Vice President also paid tribute to their conviction that “the only way to deal with a competitive business . . . is to compete well,” for it showed their determination to remain steadfast in face of adversity.


As a parting shot and in acknowledgment of their much-needed contribution to the economy, Vice President De Castro encouraged the printers to remain focused in order to reap more successes.


I am hopeful that the local printing industry will secure its niche in the global printing market soonest. 





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