Refer to: Ms. Dale Zapata
Tel No: 8332148/8334507
PHILIPPINE HALAL PRODUCTS READY FOR THE WORLD
The country’s halal industry
is ready to go global.
This is the message of
Vice-President Noli ‘Kabayan’ De Castro in his speech at the 2005
International Halal Conference held recently at the Dusit Hotel Nikko
in Makati City.
In his speech, Vice
President De Castro is optimistic that globalization would work in
favor of the domestic halal industry contrary to fears of some quarters
that it would result to closing down of local companies due to stiff
competition from imported goods.
The Vice President explained
that the globalization efforts of the local halal industry would open
opportunities for local players in terms of new markets and new
Considering that nearly a
quarter of the world population are adherents of Islam, Vice President
De Castro estimated that there are about 1.5 billion Muslim consumers
worldwide spread over 112 countries that the local industry can tap.
And since we have good
diplomatic relationship with around 70 Muslim-dominated countries,
mostly in the Middle East, and even with countries where Muslims are in
the minority like Russia and the United States, the Vice President is
upbeat that our halal industry could make a significant dent in the
estimated US$ 150 billion annual global halal trade.
At the same time, Vice
President De Castro admitted that competition is something that the
local industry should hurdle through a concerted national effort. It
would require a mobilization of the nation’s resources and the
cooperation of key shareholders are needed.
To achieve these, the Vice
President proposed a) the establishment of a systematic, orderly and
acceptable certification system in order that consumers can easily
identify certified halal products; b) a sustained information campaign
to make businessmen realize of the potential of halal as a global
product; c) an improved process of gathering and disseminating market
intelligence; and d) to provide access to financing and reduced
With these in place together
with the efforts of the Office of Muslim Affairs in promotion of the
halal certified Philippine products, Vice President De Castro is
confident that the local halal industry has a bright future in the
Ref no. VPMEDIA 05-103
Office of the Vice President (OVP)
Management Information Services
Division (MISD). All rights reserved.